Section 1: Understanding your customer and the market
01 – Introduction
10 Sections | 1 Quiz 03 – Being remarkable
10 Sections 04 – Researching your customer
9 Sections 05 – Understanding why vegans buy
9 Sections Section 2: Your vegan marketing toolbox
06 – Your vegan marketing toolbox
5 Sections 07 – Creating your vegan brand
9 Sections 08 – Your website
8 Sections 09 – Google
9 Sections 10 – Email marketing
7 Sections 11 – Creating and using ‘content’
7 Sections 12 – Social media: paid
9 Sections 13 – Social media: free
10 Sections 14 – LinkedIn
8 Sections 15 – Networking, events and fairs
10 Sections 16 – Offline marketing
9 Sections 18 – PR and getting your business in the news
12 Sections 19 – Working with influencers
7 Sections Section 3: Creating and carrying out your marketing plan
20 – Creating your marketing plan
7 Sections 21 – Creating your marketing funnel
11 Sections 22 – Creating your marketing mix
7 Sections 23 – Setting your timeline and tasks
6 Sections 
Recap, resources and support
What we've just learned
- Take a moment to reflect on just how much you’ve learned so far.
- You can’t make all your ideas happen at the same time, so you need to prioritise what you are going to do by what’s likely to get you the best results.
- A marketing plan isn’t just essential for you, it’s essential for your whole team and anyone who works with your business.
- Your plan should be concise and visual wherever it can be.
- Test before you commit to spending real money. The only time you should ever spend on your business is to build on something that you have already proved is working.
- Your budget is not just money, it is your available time.
- This will all work far better if you set out to make it fun!
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