Recap, resources and support
What we've just learned
- Influencers build up dedicated and specialist audiences. They have already done the hard work for you in identifying people with a specific need or interest.
- Few influencers can make a living from YouTube adverts – they need to engage with companies and brands.
- There are always opportunities for mutually beneficial deals with companies that doesn’t necessarily mean money has to change hands.
- Influencers need content and you can provide them with that.
- Most mid-level vegan influencers are a lot more approachable than your traditional YouTuber or Instagram star. Few consider themselves to be ‘famous’.
- Use your customer research to identify which influencers to approach.
- The most high-profile vegan influencers get hundreds of requests a week to help, so don’t be offended if you don’t get a reply.
- Engage with influencers who are growing and have less of a following first.
- Don’t contact influencers with a direct message through their platform – they will likely not see it. Send an email or find a different way to contact them.
- Already know what deal you want to strike up before you approach an influencer.
- Ensure your product or company is a good fit with the influencer and their audience before reaching out to them.
- Don’t be afraid to follow them up. They have busy inboxes and may have liked your idea but then got distracted by something else.
