Using a professional PR agent

If you have the time, can write a few words yourself and don’t mind picking up the phone, then there is no reason you can’t do your own PR.  Enthusiasm and tenacity get you a long way in business.  But there are also advantages to using a professional PR agent if you have the budget.  And it doesn’t need to be a big budget.  Most PR professionals have a set rate for writing an article, sending it off to the news agencies and then following up, and will happily share this pricing with you up front.

And whereas you may have the energy and enthusiasm, they have the contacts.  A good PR professional will have developed relationships with editors and journalists and built a reputation for only sending through good stories.  Their emails will get opened where yours don’t.  They will work with editors on bespoke stories, they will know what themes a magazine has coming up and will put your story forward to tie in with that.  They will know how many words an article needs to be and even write it in full for the journalist to copy and paste.  And if you get in touch with a vegan PR specialist, then they will already have an open channel to all the specialist news platforms and perhaps even consider their editors as personal friends.  This is why, if you want to bring in professional help to your company, it should always be a fellow vegan.  They are on your side, they understand your mission and that will be reflected in the results they get for you.

And once you get all this great coverage for your business – shout about that too!  Leverage your PR.  If you are in a magazine take a photo of you holding the magazine open on your article and share that on your social media.  Screen-grab online articles and create a gallery on your website.  Let people know that you are in the news, because that just proves you are a newsworthy, remarkable company.