Many successful vegan companies are synonymous with their founder(s).
People buy from people, not businesses. And we buy the most from the people we like.
Veganism is still a niche, meaning it doesn’t take a lot to get known as the leading figure in your specialist vegan field.
You only need to know something the day before someone else for you to be able to teach them about it.
Building your personal brand will draw people towards you who are interested in what you have to say and a proportion of those will go on to be customers.
We take our expertise for granted but we are all experts in something. Work out what that thing is and remember that expertise comes at all levels.
You know when you have finally developed a successful personal brand when someone else introduces you as an expert.

You need to become comfortable being in front of people – be that virtually or in real life. Confidence is something you learn through practice, not something you just have.
Be authentic. The more of a real human you are, the more your customers will build a relationship with you, your company and your mission.
Work on creating credibility by being involved with industry bodies, organisations and publications.
Share any speaking events or interviews on your social media channels to show your expertise to a wider audience.
If all your customers are familiar and connect with you, you won’t be selling your product to them. It will be more like a friend giving them a recommendation.