Your physical environment

If you have a shop or store that you sell from then this is full of opportunities to roll out your marketing ideas.  Any place that you want customers to walk in to should be an experience, and it should be remarkable in the true sense of the word – something should make them stop and remark when they walk in.  Something should make them have to pull their phone out to take a photo to share it on social media when they walk into your shop.  Collaborate with a local vegan artist to make your walls their canvas.  Have a giant pig soft-toy that welcomes people as they walk in.  Create a sign outside that will people will stop in the street to photograph.  Have a chalk board next to your till and ask customers to write what they are the most grateful for in their lives right now as they are waiting to pay.  If you have a vegan cafe, how can you make sure that every person that walks into your cafe has a reaction and shares it on social media?  This isn’t just a throwaway comment, it’s a really serious question that should be at the core of your marketing.  You need your business to be remarkable.  How can you can create a vegan cafe that people will travel across the country to visit just because they saw a photo of it on social media?