Section 1: Understanding your customer and the market
01 – Introduction
10 Sections | 1 Quiz 03 – Being remarkable
10 Sections 04 – Researching your customer
9 Sections 05 – Understanding why vegans buy
9 Sections Section 2: Your vegan marketing toolbox
06 – Your vegan marketing toolbox
5 Sections 07 – Creating your vegan brand
9 Sections 08 – Your website
8 Sections 09 – Google
9 Sections 10 – Email marketing
7 Sections 11 – Creating and using ‘content’
7 Sections 12 – Social media: paid
9 Sections 13 – Social media: free
10 Sections 14 – LinkedIn
8 Sections 15 – Networking, events and fairs
10 Sections 16 – Offline marketing
9 Sections 18 – PR and getting your business in the news
12 Sections 19 – Working with influencers
7 Sections Section 3: Creating and carrying out your marketing plan
20 – Creating your marketing plan
7 Sections 21 – Creating your marketing funnel
11 Sections 22 – Creating your marketing mix
7 Sections 23 – Setting your timeline and tasks
6 Sections 
Recap, resources and support
What we've just learned
- Remember, in this upside-down digital age a letter in the post is now much more likely to get opened by someone than an email landing in their inbox.
- Online and offline marketing can go hand-in-hand; use offline to engage people that your digital marketing has already identified as showing an interest.
- Offline marketing gives you an opportunity to be really creative – and fun!
- You can run a mailing campaign at a single person or company with great results.
- Merchandise (either free or bought) is a quick and easy way to allow fans to walk around promoting your company on your behalf.
- If you have a physical environment, such as a shop, then you need to make it a remarkable experience.
- Promote word-of-mouth – help your tribe bring more people to you.
- There is still a place for traditional advertising but be disruptive, be remarkable.
- Niche sector magazines and publications have advertising packages for all sizes of business – and those packages can grow with you.
- Offline marketing needs repetition for the message to stick.
- Collect examples of great real-world marketing. Start a binder, or a gallery on your phone.
- If you are going to spend money on advertising never, ever, be dull.
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