Collecting ideas

When you are out and about you will come across great examples of real world, offline marketing.  Write them down in your notebook, or create a gallery on your phone just for marketing ideas that you can draw inspiration from or shamelessly copy.  See what people are sharing online that they have come across from other vegan companies like yours.  Go out looking for them.  If you have a vegan shop or cafe, go look at Trip Adviser and see what photos people are sharing of their visits to them.  If you receive something in the post that got your undivided attention for a period of time, file it away in your ideas folder.

It’s easy to do dull marketing. Companies spend tens (even hundreds) of thousands on getting their adverts in magazines, or at the side of the road, or on TV and radio, and the vast majority of them are instantly forgettable. You, however, are not a forgettable company or person though are you?  You are REMARKABLE.  If you find yourself in the position where you are working with a bigger budget and have the opportunity to get your message on the side of a bus, you are going to remember that.  You are going to create something that people can’t help but stop and take a photo of and tell all their mates about it – aren’t you?