Getting out there

Let’s face it, you can now do a lot more without leaving your house than you used to be able to.  But I get asked a lot ‘how do I get my business out there’ (it’s the reason I wrote this course) and the honest answer is: get out there!  We all have our comfort zones and in business that is usually behind our computer screens.  But at some point, if you are going to make your business a roaring success, then you are going to have to go and find other people who will help you.  That might be a specialist retailer who will help take you from a 20k turnover to 100k, or an investor who will believe in your product, your mission and you. These people are not going to walk into your living room.

There is a whole ecosystem built around putting people together face-to-face.  The opportunities range from trade shows where you can have a stand to meet new customers, to formal structured networking groups that meet every week, to industry events where you might pay to be in a room with your dream contacts.  A lot of these now use technology to aid communication, but whether you are meeting someone in person or through a Zoom video chat, speaking to people face-to-face is the key to unlocking many business opportunities.