Section 1: Understanding your customer and the market
01 – Introduction
10 Sections | 1 Quiz 03 – Being remarkable
10 Sections 04 – Researching your customer
9 Sections 05 – Understanding why vegans buy
9 Sections Section 2: Your vegan marketing toolbox
06 – Your vegan marketing toolbox
5 Sections 07 – Creating your vegan brand
9 Sections 08 – Your website
8 Sections 09 – Google
9 Sections 10 – Email marketing
7 Sections 11 – Creating and using ‘content’
7 Sections 12 – Social media: paid
9 Sections 13 – Social media: free
10 Sections 14 – LinkedIn
8 Sections 15 – Networking, events and fairs
10 Sections 16 – Offline marketing
9 Sections 18 – PR and getting your business in the news
12 Sections 19 – Working with influencers
7 Sections Section 3: Creating and carrying out your marketing plan
20 – Creating your marketing plan
7 Sections 21 – Creating your marketing funnel
11 Sections 22 – Creating your marketing mix
7 Sections 23 – Setting your timeline and tasks
6 Sections 
Recap, resources and support
What we've just learned
- LinkedIn gives you a unique opportunity to connect with people that you cannot get to through other means.
- People you cannot get to respond on other platforms often respond on LinkedIn.
- Search hashtags to find discussions for you to get involved in.
- Make sure you spend time completing your profile and getting a good profile photo.
- Build your credibility by asking your contacts and customers to endorse you.
- Use LinkedIn groups to find real networking opportunities with like-minded people.
- It only takes a couple of months of posting about topics or writing posts to be seen as an expert amongst your contacts.
- Upload your pitch-deck, brochures or any other great documents you have for people to take a look at without leaving the platform.
- LinkedIn won’t let you connect with everyone straight away. Spend time looking for good-quality connections so that you can work your way up the LinkedIn ladder.
- Always personalise connection requests.
- Always start a conversation with people who send connection requests to you.
- Unless you are in recruitment or have a real need for a particular function, paying for LinkedIn isn’t needed for most users.
- Use the power of the ⓥ at the end of your name to find other vegan professionals to link with.
Hi, do you know how to add the vegan symbol to one’s own profile? I tried to search help but nothing came up. I’ve been a member/user of LinkedIn for several years now.
Hey Marc, you just need to edit your surname to include it at the end.
There are several ways to add the characters but the easiest is to copy and paste them: ⓥ 🌱
If you’re on mobile you can just use the emoji button to find the seedling icon: 🌱 which we use a lot in conversations and on posts to show that we’re talking about veganism! On Windows you can also press the Windows key and full stop to bring up the emoji menu.
D
Hi David,
I have a question about LinkedIn. Why I can message some of my connections but I am not allowed to message others unless I am a Premium member – even if those people were the ones who sent the connection request?
Thanks!
Hey Maria, and great that we connected on LinkedIn too!
If someone is a 1st degree connection then you should be able to send them a message. You can tell if they are a 1st degree member becasue when you look at their profile page they have 1st after their name. A couple of things that can stop you sending a message though:
Let me know if that helps!
David ?
That’s good to know, I’ll see if tomorrow that’s changed!
Thanks David!