Paying for LinkedIn

Just like Facebook and Instagram, you can spend money on LinkedIn.  First, you can subscribe to various premium versions of LinkedIn which allow you to send messages direct to people you are not connected with – but to be honest this is no better than sending them a cold email.  It’s another way to get into someone’s inbox but it’s better to try and get a warm connection established first.  

Second, you can also run adverts on LinkedIn, but the pricing tiers are nowhere near as friendly as Facebook.  Whereas you know you’re likely to get something of value by spending £100 on Facebook, expect to spend £500-£1000 on LinkedIn before you get some worthwhile results.  

Unless you are a recruiter looking for candidates, you are better investing time rather than money into LinkedIn and leave the spending to those with the big budgets.