Getting technical – and not

I’m going to get a tiny bit technical for a while talking about Google, but trust me, it’s worth knowing what you can do.  It’s not for every business, but for some it is their lifeblood.  I’m going to walk through the basics but try and give a little more technical information for those who are interested in how it works.  If you don’t think it’s for you, then that’s OK, but don’t just skip the chapter – because at some point in the future it might be exactly what your business needs.  

I became Google certified myself because it was worth spending the extra time learning how to capture people to drive them to our various company’s websites in the most cost-effective way, rather than having the extra layer of paying someone else to run our Google campaigns for us.  However, it doesn’t take that long to work through the online certification course and then sit the free exam at the end, and if you think Google will play a large part in your company’s strategy moving forward then this is also something that you can do yourself.