Researching other company’s brands
Take a look at your competitors’ brands. If you sell a physical product then go to the supermarket, buy one of each or take photos on your phone. Research online and take screen grabs of other people’s websites who are selling what you sell. Note the commonalities, which are visual shortcuts that a customer will understand and you want to keep, and where are the opportunities for you to be different and stand out. Use this branding exercise to compare the various different brand messages:
These brands are the leading brands that sell what I sell:
What these brands have in common (look and feel, fonts used, colours used, images, marketing messages, certifications, words used, ‘attitude’):
Which of these elements do I want to use in my brand also?
Which of these elements do I want to do differently to stand out from these brands?
These brands have the ethics that I have and want to convey to my customers:
(Can be any company or product, not just ones that sell what you sell or are even vegan companies)
What these brands have in common (look and feel, fonts used, colours used, images, marketing messages, certifications, words used, ‘attitude’):
Which of those elements do I want to use in my brand?
