Section 1: Understanding your customer and the market
01 – Introduction
10 Sections | 1 Quiz 03 – Being remarkable
10 Sections 04 – Researching your customer
9 Sections 05 – Understanding why vegans buy
9 Sections Section 2: Your vegan marketing toolbox
06 – Your vegan marketing toolbox
5 Sections 07 – Creating your vegan brand
9 Sections 08 – Your website
8 Sections 09 – Google
9 Sections 10 – Email marketing
7 Sections 11 – Creating and using ‘content’
7 Sections 12 – Social media: paid
9 Sections 13 – Social media: free
10 Sections 14 – LinkedIn
8 Sections 15 – Networking, events and fairs
10 Sections 16 – Offline marketing
9 Sections 18 – PR and getting your business in the news
12 Sections 19 – Working with influencers
7 Sections Section 3: Creating and carrying out your marketing plan
20 – Creating your marketing plan
7 Sections 21 – Creating your marketing funnel
11 Sections 22 – Creating your marketing mix
7 Sections 23 – Setting your timeline and tasks
6 Sections 
Recap, resources and support
What we've just learned
- Online marketing is quick, cheap and familiar. But no-one gets outstanding results by keeping to the quick and cheap alone.
- Channels can be anything from your website to a vegan market.
- The harder a channel is to do, the less your competitors will be doing it and the more you will stand out.
- Digital channels filter out unremarkable content. Having a mission and a remarkable company means more people will see your message.
- Your customers are online, so you need to be too.
- Digital marketing can be ultra-targeted, meaning you only pay to talk to people who have an interest in what you do.
- You need to link up your channels, so that your offline marketing feeds into your online.
- You need to be ready to learn new skills, or pay people to do them for you.
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