Section 1: Understanding your customer and the market
01 – Introduction
10 Sections | 1 Quiz 03 – Being remarkable
10 Sections 04 – Researching your customer
9 Sections 05 – Understanding why vegans buy
9 Sections Section 2: Your vegan marketing toolbox
06 – Your vegan marketing toolbox
5 Sections 07 – Creating your vegan brand
9 Sections 08 – Your website
8 Sections 09 – Google
9 Sections 10 – Email marketing
7 Sections 11 – Creating and using ‘content’
7 Sections 12 – Social media: paid
9 Sections 13 – Social media: free
10 Sections 14 – LinkedIn
8 Sections 15 – Networking, events and fairs
10 Sections 16 – Offline marketing
9 Sections 18 – PR and getting your business in the news
12 Sections 19 – Working with influencers
7 Sections Section 3: Creating and carrying out your marketing plan
20 – Creating your marketing plan
7 Sections 21 – Creating your marketing funnel
11 Sections 22 – Creating your marketing mix
7 Sections 23 – Setting your timeline and tasks
6 Sections 
04 – Researching your customer
I am wondering how to pick people to ask them the questions to understand them and why they choose HWS, what is better – posting on our social media asking for people to come forward and take part or contacting people directly to see if they want to take part. ?
Hey Kevin – start with your best customers, the ones who you want to find more just like them. So if you are wanting to find more corporate customers then reach out to your corporate clients to understand them better. Not everyone will get back to you, and it may take time to set up chats, but it’s important that you are talking to those that have already spent money with you. Let me know how you get on!