Answer the following 30 yes / no questions to assess where you and your business are at the start of this course. It should take you about 5 minutes to complete and you should answer honestly – you’re only lying to yourself if you don’t!
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I really understand the vegan marketplace
I understand the motivations of both vegan and non-vegan customers
I know what marketing messages to use to get people to connect with my products
I have something genuinely remarkable about my business, other than just being vegan
I know my customers inside out as if they were my best friends
I understand why people buy my product
I understand why people don’t buy my product
I have a tribe of loyal followers who believe in what I do
I understand what marketing channels my customers engage with the most
I have a great brand
I have a strong, defined brand voice
I have a good website that gets customers
I understand how to get people to my website
I know how to turn a customer who says no into someone who says yes
I have a good email list of current and potential customers
I have a good social media presence with active, engaged followers
I already know what I’m going to be talking about in my marketing for the next three months
I understand how to target vegans through paid advertising
I know how to connect with other vegan professionals who can help my business grow
I can explain to someone in 30 seconds what I do and what is remarkable about my business
I am recognised as an expert in my field of business
I have a mission that people care about
I can get my business in the news
I can get vegan influencers and YouTubers to feature my product
Once someone knows about my business I know how to then make them into customers
Once I have a customer, I keep them
My customers regularly refer other customers to me
I have a marketing plan and am confident in following it
I regularly make time to work on my business
I have the energy, motivation and belief to make my business a roaring success
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