Section 1: Understanding your customer and the market
01 – Introduction
10 Sections | 1 Quiz 03 – Being remarkable
10 Sections 04 – Researching your customer
9 Sections 05 – Understanding why vegans buy
9 Sections Section 2: Your vegan marketing toolbox
06 – Your vegan marketing toolbox
5 Sections 07 – Creating your vegan brand
9 Sections 08 – Your website
8 Sections 09 – Google
9 Sections 10 – Email marketing
7 Sections 11 – Creating and using ‘content’
7 Sections 12 – Social media: paid
9 Sections 13 – Social media: free
10 Sections 14 – LinkedIn
8 Sections 15 – Networking, events and fairs
10 Sections 16 – Offline marketing
9 Sections 18 – PR and getting your business in the news
12 Sections 19 – Working with influencers
7 Sections Section 3: Creating and carrying out your marketing plan
20 – Creating your marketing plan
7 Sections 21 – Creating your marketing funnel
11 Sections 22 – Creating your marketing mix
7 Sections 23 – Setting your timeline and tasks
6 Sections 
Auditing where you are now
It is just as important to know where you are starting out from as knowing where you are going. Where you are right now is, believe me, the best place to start. If you want to wait until you think you’re in a better place before you start, then you probably never will. It’s like trying to lose weight before going to the gym or not getting a cleaner because your house is too untidy. Regardless of what else is going on, the sooner you start the sooner you will move forward.
Let’s start by first looking at where you are right now and coming up with a score that we can compare against when you finish this course.
Click below to take your initial audit of 30 yes / no questions. It should take about 5 minutes to complete.
Quizzes
