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All free content:
Behind the Scenes with The Vegan Chef School
What started as a course to help keen home cooks progress their careers has now become a fully industry-accredited school for vegan chefs led by Chef Day Radley. Lisa catches up with Day to find out how she has trained more than 100 vegans to become professional chefs.
Why VFC are giving their products away for free
VFC made the headlines when they announced they were giving their products away for free. This campaign might seem like a fast track route to going bust but dig a little deeper and you will find a clever strategy that might not be as expensive to run as you think!
077 – Why VFC decided to give their products away for free
Giving your product away might seem like a fast track route to going bust, but it’s actually a more clever strategy than it first appears.
How to convert customers
People can know about your business, be on your mailing list and genuinely seem interested, but still haven’t become a customer. So where’s the blockage? If you can identify the people who are right at the end of your funnel then reaching out with the right offer at the right time may be all that is needed to nudge them over the line.
076 – How to convert customers
Identifying the people in your funnel who are most ready to buy allows you to reach out with the right offer at the right time to nudge them over the line.
Behind the Scenes with Air Safaris 269
Following a successful career as a commercial airline pilot, JC De Klerk returned to Africa with a mission to make his home country of Namibia more welcoming to vegan travellers. Lisa talks with JC about taking vegans to see the wonders of Africa by light aircraft.
075 – How to do a press release for your vegan business
If you see a vegan business in the news, it’s most likely because they sent a story out as a press release. David walks through how to do it.
074 – How to claim back for your R&D
How to claim money back from the Government for your product development: with Michael Newnham from Quantum R&D Tax Ltd
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