VEGAN BUSINESS TRIBE PODCAST
With David Pannell
Katrina Fox is one of the original vegan business gurus, writing the world’s first vegan business book, Vegan Ventures, in 2015. We are overjoyed to welcome Katrina as our resident guest expert as Vegans In The Limelight merges with Vegan Business Tribe!
Someone becoming your customer is not the end of their customer journey. If you can sell to someone once, you can sell to them twice. And even better, if they believe in your mission then your current customers will go out and find more customers for you on your behalf.
Daisy Botha started Vegan Fairs after being asked to organise a vegan event at a venue she was working at in 2017. 6 years later, Vegan Fairs now run over 40 events a year. We talk to Daisy about giving vegan companies a local shop window and surviving the pandemic as an events business.
If you view your vegan business as your activism, then you owe it to the vegan cause to become better at speaking and communicating so that you can reach a bigger audience. But for most of us, the idea of standing on a stage in front of people, or even just ‘going live’ on social media, can be terrifying.
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