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Behind the scenes with Mummy Meagz

Mummy Meagz made the headlines when their vegan crème eggs hit the shelves. We caught up with their owner to talk about what tips they have for anyone thinking of launching a vegan business.

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Why ‘vegan’ is no longer a USP

A number of years ago, your product being ‘vegan’ might have been a real point of difference. However as more and more companies launch vegan products, vegan is no longer a unique selling point (USP).

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