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Vegan companies will naturally attract vegan employees – but legally you cannot stipulate that people working for you must be vegan. This can lead to conflict in the workplace, but it can also be managed well.
You might have thought that if you create a vegan product that it will be attractive to all vegans, but the reality is that our buying behaviours change as we continue along our vegan journey.
There can be real confusion about what criteria your product or service has to meet to be vegan. David explains exactly what it takes for a product to be vegan and how we can give customers reassurance.
Why are some products called vegan, and why are others called plant-based? And which should you use when promoting your product or service?
A lot of big brand names are moving into the vegan sector at the moment making it harder for smaller vegan businesses to compete. But you CAN compete if you build your company on the ethics that vegans care about.
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