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When you talk to the founders of vegan companies who have successfully scaled up their businesses, you start to see a lot in common with how they did it. We look at how three vegan businesses successfully scaled up and what we can learn from how they did it.
Can you combine an animal sanctuary with a business? We go behind the scenes with Susan Joyce to find out how a serious accident led her to realign her career and set up a bird sanctuary – funded by a greetings card and gift company for people who can’t get enough of pigeons!
We take you to a live vegan business clinic with four Vegan Business Tribe members. Four members, one problem or question each and let’s see if we can answer them!
Building a successful business is like running an obstacle course, with each obstacle just being another problem you need to overcome. But if you don’t have the right mental attitude to learn how to overcome each obstacle as you hit it, then you will join the majority of the population who get stuck or just give up.
If you promote your business on social media, then at some point you will get someone writing an anti-vegan comment. Should you just delete these comments or should you try to engage with them to bust some vegan myths and plant some seeds?
Lots of the words, phrases and metaphors we use in business have some very non-vegan origins. For example, should we be comfortable talking about our ‘brand’ when the term originates from burning a mark of ownership into the skin of an animal?
Travelling can always cause a worry for vegans without local knowledge of where to find good plant-based food. Lisa talks to Emma Fry about how she took her love of adventure, food and touring the world to create her Vegan Adventure Holidays business, and how she kept the business alive during a pandemic.
How do you find, approach and work with a vegan influencer to promote your business? And what will they want in return? An influencer is just someone who has brought together an audience of people who are interested in a specific topic, and if you find the right influencer, they may be the conduit to a perfect ready-made audience for your business.
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