You may think LinkedIn isn’t for you – but before you skip over this article you need to know that LinkedIn is a hub of vegan activity. It can give you the best chance to connect with executives at larger companies that you can’t access through other channels, as well as collaborate with other vegan professionals.

Caroline Burgess-Pike has worked on campaigns for Million Dollar Vegan, Squeaky Bean, and countless other vegan organisations. In this interview, Caroline tells us about her journey into vegan PR and her top tips for how to get your vegan business in the news.

You may (or may not) be surprised to know that anything self-labelled as ‘vegan’ doesn’t legally need to be a vegan product. Having your products or business certified as vegan by an accreditation scheme gives consumers assurance that they are buying a vegan product.

As part of May’s Online Vegan Fair, David delivered a live hour-long session and Q&A on how to run a successful vegan business. Watch the session in full where we cover everything from why you should launch a vegan business to why you need to smash your preconceptions of who you think your customers are.

In this Q&A we cover how animal sanctuaries can better market themselves; should vegan businesses be using the Coronavirus to convince people to go vegan?; How to decide on what vegan business to launch; and how do you get your product vegan certified?

We recently produced a great article explaining how you can handle someone posting anti-vegan comments on your business’s social media posts. But we thought it would be useful to show you a live example of how we handle it ourselves – by letting ‘our tribe’ come to our rescue.

Blondes Cruelty-Free Eatery has been a shining example of how you can really bond with your customers during this lockdown period – and even create a new relationship with people who don’t even know you yet.