If you understand the journey your customers take before they buy from you and map out the steps that someone has to take to become a customer, then you can develop strategies to move people along those steps instead of just leaving it to chance.
Why do so many of us absolutely hate selling and why does it feel like we’re trying to force our business on someone? Being vegan, we’re not usually afraid to push a cause – but promoting ourselves, our businesses or making money from the vegan sector seems to make some of us feel really uncomfortable! How do you get over that for the success of your business?
For some companies, vegan fairs are one of their main routes of selling their products to the public. Others do it to build an audience. But one of the main reasons to do your local fair is to get real one-on-one engagement with customers that you won’t get anywhere else. It doesn’t matter if you sell a product or a service, let’s look at how you can make the most from taking your business to a vegan fair or market.
When Keith Lesser’s family accountancy firm Lesser & Co gained a new vegan café as a client, Keith would never have guessed that six months later he’d be vegan himself and on his way to acquiring Vegan Accountants as a new department. Lisa talks to Keith about how his veganism encouraged him to align his personal ethics with his professional goals and how he helps vegan businesses.
We’re all familiar with the slogan ‘why love one type of animal but eat another?’ but Molly Elwood decided to take that one step further and launch a website and social media page that mimicked family-owned meat farms to highlight their hypocrisy.
Lisa was overjoyed to be asked to open our member Samantha’s new vegan knitwear shop, Clever Cotton. See the photos from the ribbon-cutting ceremony here and see if you can spot special guest Tom Baker!
Some people start a business, other people launch a mission. Lisa talks to Geraldine Starke about how she is helping dairy farmers convert to making plant-based milk – while at the same time changing their farms into sanctuaries so that their animals can live out their natural lives.
Maybe you’re finding it hard to block out some time to do a job. Or maybe you work on your own and want some other friendly vegans in the background while you work! Our new Make It Happen co-working sessions provide you with a focused, virtual workspace on Zoom with other Vegan Business Tribe members holding you to account.
‘Vegan’ is not just an industry sector, it’s a movement – and we know that we can achieve more when we work together. There are lots of ways you can collaborate with other vegan businesses to create a bigger audience for both of you – and sometimes, a bigger mission.
Enter your details to download our free guide and find out how you can become part of the vegan business revolution!
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Vegan Business Tribe Ltd. Reg in England & Wales Company number: 05827419 Reg office: 41 Regent Court, Albert Promenade, Halifax West Yorkshire, UK, HX3 0HD
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