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How to get customers to pay more for ethical products

Ethical and sustainable ingredients, suppliers and packaging all cost more – meaning you’re always going to be at a disadvantage if you are trying to compete on price. So how can you convince customers to pay that bit extra for products that are trying to do good?

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How to win a pricing war

Competing on price is one of the oldest tricks in business, which means that if a competitor tries to undercut you there are lots of proven strategies you can follow to avoid getting pulled into a race to the bottom.

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Behind the Scenes with Gwafuvegan

Ngwafu Tansie chose the lockdown as the perfect time to launch her own vegan food delivery business in Manchester. Bringing together influences from Cameroon and the UK, Ngwafu shares her experience of quitting her job to build a vegan food business from the ground up.

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Time to reflect on your business

We all need to reflect on our business more often but with that reflection comes the big questions that you might have been avoiding. However, once you’ve taken a step back and identified what needs to change then you don’t need to try and reinvent the wheel to do it.

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Vegan designers meet-up

We’re bringing together our creative industry members to talk about how we can all support each other better and move the conversation forward about veganism and creativity. Are you a VBT member who is a graphic designer, brand consultant, web designer or motion designer? Come join the conversation!

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Behind the Scenes with Vetomeato

When Justin and Natalie met, Justin was living in a garage after battling with alcohol addiction and Natalie was struggling with an unhealthy relationship with food. They would never have guessed they’d end up opening a vegan restaurant together in central London, with the mission to make plant-based food accessible and affordable to all.

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Vote for Vegan Business Tribe!

The annual Vegfest Awards recognise the biggest and the best in the vegan sector and we are blown away to have made it onto shortlist for the best vegan business support award. We would love your vote!

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