What we talk about:

• Talking to your customers so that you can understand what they want
• Encouraging feedback from your audience when you’re not getting any engagement
• Email marketing and why you should test out different layouts and formatting
• Why making a personal connection with your customers is important
• Using DMs with your business social media to connect with customers
• How to reach the high-level decision-makers in larger businesses
• How to start doing work with large companies and franchises
• Sending something in the post to attract the attention of your ideal client
• Creating free lead magnets
• The best way to present videos on your website as a course
• Optimal ways of advertising on social media
• Using Udemy to build your audience and attract new customers
• Taking small videos of your course and adding those to your social media to generate interest
• Making the most of people’s different learning styles: reading, listening and watching
• The types of lead magnets that work
• Whether to boost your Facebook or Instagram post or create an advert
• How to organise and plan your social media posting
• Creating multiple social media posts from your main blog content
• Creating your social media content around your social media strategy
• Content pillars for your social content: value posts, brand stories / people, social proof (testimonials/case studies), call to action/sales posts