What we talk about:

• Checking through an online booking process to see if it’s easy for customers to go through
• Making sure you know the goal for people when they come to your website so that you can effectively funnel them towards that
• What to do when working in the Philippines (or in any area) but the vegan marketplace isn’t as vegan-friendly as you’d like it to be
• Why collaborating with bigger organisations can be helpful, or those who are on the same mission as you
• Creating a bigger vegan movement in the country you’re living in
• How to tell people about your new vegan business so that you have customers when you launch
• Getting specific products into your shop to attract a specific niche and encourage repeat purchases and customer loyalty
• How to reach your target market
• The importance of building your personal brand and your story
• Starting doing Facebook and Instagram lives and what to do them about
• Making sure you’re serving your customers and the value of cultivating a mindset of service
• Helping to educate people to try new products you supply
• The importance of just starting and also believing in yourself
• Ethical leadership and encouraging vegans to go into politics
• Online programmes for ethical leadership coaching
• How we can create more ethical leaders
• Why the name of your organisation or company really matters and how it adds weight to your mission
• Encouraging and empowering vegans to see themselves as leaders and changemakers so we can make positive change