What we talk about:

• Exploring book contracts with publishing houses
• Being prepared for the amount of work in putting together a book
• Standing your ground, yet being flexible, with contracts with big companies
• Why creating a book can be a stepping stone to scaling up
• Finding your niche and becoming very specific about who you serve
• Making sure you’re passionate about your business niche
• Investigating what other people’s niche in your expertise is to find out a gap in the market
• Putting together proposals for creative work
• Why personal videos as part of proposals to potential customers can really help to win the work
• Do your research on potential clients and helping them see where you could take them and getting them excited about the future about their business too
• Building a franchise structure, and helping it grow quicker
• Getting vegan vending machines into bigger companies and looking for contracts
• Remembering that it’s easier to earn money selling to bigger companies rather than individuals, or selling to wholesalers instead of individual independent shops
• Making sure you’re thinking big
• Ensuring as a franchise that the franchisee has a reason to remain part of the franchise, and continues to represent your brand well
• Having accountability channels for your franchise business