Business Clinic: 5th May 2021
Featuring:
Anna Wojtowska – Living Veggie By Ania
Dan Hadden-Deering – Avokido
Dana Burton – Vegan Kids
What we talk about:
- When launching a business knowing what to start with to get the word out there
- Working with influencers
- The importance of building an audience
- Why you should start your social channels before your product launch even if you don’t have a logo yet
- How collaborations can help you reach a bigger audience
- Selling online cooking classes and how to communicate your message and difference
- Narrowing your focus and finding what’s remarkable about your vegan business
- Different ways of explaining and communicating what you’re offering
- Why it’s a good idea to give away lots of valuable free information before funnelling into a sale
- The importance of showing examples of what you do to your potential customers
- How to do your own PR and create your story
- Why your business story needs to focus on the personal and solving problems rather than your product or service
- The difference between starting a business and starting a movement
- The importance of speaking with your audience and customers to understand what they really want
- The importance of speaking with the people who aren’t buying from you to understand why
