Business Clinic: 3rd November 2021 (afternoon)
Featuring:
Damian Sciberras – Short Stop Video
Eddi Gregg – Zest Vegan Wellness Coaching
Gabriella Rubin – VegMi
Sarah Mordelt – Sarah’s Vegan Coaching
What we talk about:
- Finding an efficient way to expand a franchise
- How to prospect new retailers or clients, narrow them down, and how many to focus on at a time
- Why it can be better to try and get into mutually beneficial relationships with other companies who are serving your ideal customers rather than sell directly to those ideal customers
- Whether to coach vegans, or coach non-vegans who want to go vegan
- Why it’s important to ask yourself who you really want to work with
- Thinking through what you want to do with your business when you’re not sure
- Eating for health
- Starting a business almost by accident and whether to put time and energy into that as well as your current business
- Why VAs often work really well collaborating together
- Running multiple businesses at the same time
- Why you need to ‘follow the customer’ when you’re making decisions about your business (but make sure you’re passionate about it too)
- Making money from your knowledge rather than selling your time
- Figuring out the value of your service and setting your prices
- Creating a cheaper service or product as a taster to your upsell products or services
- How to test a separate service without harming your brand
- Using product videos
- Creating repeat customers and encouraging them to refer people to you also