Featuring:

Callum Weir – Yumfu – Plant Based Nutrition
Meeta Bhatt – Story 81
Keith Lesser – Vegan Accountants

What we talk about:

• Finding your niche by focusing on what you’re most passionate about in your business
• How to connect with customers in your niche
• How to find vegan clients when you’re a vegan company
• The importance of nurturing and timing
• Whether to change your vegan branding if most of the customers you’re attracting are not vegan and you want more of them
• How to use branding and messaging to appeal to non-vegans, yet still connect with vegan customers