Whether you should change the goalposts if your plan hasn’t quite worked out

Having a launch party for your new service

Dealing with scarcity

Launching a course

Finding leads and converting them into customers

Connecting with potential customers on LinkedIn and what to say to them

The importance of having conversations on LinkedIn and building trust

The know, like and trust process

Sending relationship-building emails

Ideas for a good email

Why LinkedIn and Instagram will show more of your posts to someone if you’ve had a conversation with them in direct messages

Creating great free PR by doing something remarkable

Finding a balance for how personalised a customer experience needs to be on a website

Giving people a great website experience when you’ve got a small budget

WordPress plugins and how they work

How to automate and create systems to save you time

How to keep a level of personalisation even with automated elements

Creating a self-study course for people when your current service is out of their budget

Responding to what your audience wants and giving them an option for them

How to create your online course

Creating high-value customers from your lower-cost services or products

Why you should keep your video content short

Getting your course together quite quickly as a beta version to get a few people through it and get feedback so that you can make alterations before launch