What we talk about:

• What to do about fluctuating income when you’ve got a ‘feast or famine’ situation
• Creating steady traffic to your business
• Creating a set amount of discovery calls or 1-2-1s each week to make sure you don’t have too many one week and none the next
• Why people needing to wait a while to be able to have a meeting with you can actually make you and your product even more desirable
• Identifying patterns in incoming work and making them work for you
• Using adverts to create a constant funnel
• Just because you’ve got enquiries coming in in peaks doesn’t mean you need to deal with them in peaks too
• How to get people through your door at a physical shop
• Rewarding people who are your repeat customers
• Using events to attract customers
• Adding a subscription service to your offering
• Whether to lead with ‘vegan’ as a life purpose coach, or whether you can make a greater impact working with non-vegans and helping to make them more conscious
• Why you need a cohesive brand to make sure you’re attracting the clients you want
• Why it’s a good idea to be open about your own vegan story when your company isn’t leading with a vegan message
• Why veganism by stealth can work really well for your business
• Doing research about your customers and ideal clients
• Coming up with campaigns for Christmas and Veganuary
• Creating free content around campaigns to move people towards your service or product
• Becoming people’s friend through one-way social media transactions and how that drives sales