Business clinic: 24th November (evening)
Featuring:
Anthony Green – Motion Manor – www.motionmanor.co.uk
Catherine Besch – Vietnam Animal Aid – www.vnanimalaid.org
Jake Yeboah – VeganFlex – www.veganflex.co.uk
Shabari Das – World Vegan Market / London Vegan Business Network – www.worldveganmarkets.com
What we talk about:
- Prospecting
- Growing your audience and increasing visibility in a wide range of sectors
- How to connect with people and get more customers
- Trying to find purpose-driven ethical vegan businesses at scale
- Making sure you’re leading with your ethics on your personal LinkedIn profile as well as your LinkedIn company page and website
- Creating a buying environment for ethical clients and understanding buying timelines
- The benefits of leading your company with a face – don’t hide behind your brand, you are your brand!
- Narrowing down what to put your energy into for marketing
- Marketing a gym wear clothing brand
- Building a community and a mission
- Moving from a non-profit organisation to a for-profit
- Helping agricultural farmers transition to vegan forms of production
- Creating a for-profit business to fund a sanctuary
- Asking whether there’s a difference between your passion and what you can be paid for
- How to increasing your audience and engagement
- Making sure that your elevator pitch and overall messaging is communicating what you actually offer
- Effectively conveying what you do in two sentences
- The benefits of finding a successful company who is doing what you’re trying to do, and finding out how they’ve done it
