Business Clinic: 23rd June 2021

Featuring:

Pauliina Salmenhaara – Living Food Lab
Saman Ali – Beauty Cleanse Skincare
Dan Edwards – Bloody Lovely Branding Co.
 
What we talk about:
  • The best way to approach guest blogging
  • How to reach out to people you want to collaborate with
  • Making sure you’ve got resources ready before you contact people
  • Showing transformation stories
  • How to approach influencers
  • The importance of rediscovering yourself and what you want
  • Being authentic and attracting your audience
  • Passion projects and researching whether you can create a full time business from it
  • The importance of building your audience
  • How not to get stuck on editing video and make sure you’re still getting regular consistent video out on social
  • How to look at the history of websites so you can see where a brand started and how it has evolved
  • How to offer someone value when you’re speaking with them
  • Understanding buying timelines and trigger points for purchasing
  • Qualifying leads and avoiding being too sale-sy
  • Helping people to connect with you and move them along your marketing funnel
  • Making time for yourself and your own business
  • The importance of asking yourself the same questions you’d ask your clients
  • Atomising content and the benefits
  • Having a plan for your content
  • Creating macro content and reusing it, and how that can save you lots of time as well as establish your authority

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