Business Clinic: 23rd June 2021
Featuring:
Pauliina Salmenhaara – Living Food Lab
Saman Ali – Beauty Cleanse Skincare
Dan Edwards – Bloody Lovely Branding Co.
Saman Ali – Beauty Cleanse Skincare
Dan Edwards – Bloody Lovely Branding Co.
What we talk about:
- The best way to approach guest blogging
- How to reach out to people you want to collaborate with
- Making sure you’ve got resources ready before you contact people
- Showing transformation stories
- How to approach influencers
- The importance of rediscovering yourself and what you want
- Being authentic and attracting your audience
- Passion projects and researching whether you can create a full time business from it
- The importance of building your audience
- How not to get stuck on editing video and make sure you’re still getting regular consistent video out on social
- How to look at the history of websites so you can see where a brand started and how it has evolved
- How to offer someone value when you’re speaking with them
- Understanding buying timelines and trigger points for purchasing
- Qualifying leads and avoiding being too sale-sy
- Helping people to connect with you and move them along your marketing funnel
- Making time for yourself and your own business
- The importance of asking yourself the same questions you’d ask your clients
- Atomising content and the benefits
- Having a plan for your content
- Creating macro content and reusing it, and how that can save you lots of time as well as establish your authority
