What we talk about:

• How to move people from a free membership into a paid tier
• Putting a free course on Udemi to raise your profile and funnel people into your website and your paid courses on your own systems
• Running and launching online courses
• How to get traction when you’re starting a membership site
• Using your free content as a funnel into your paid content
• Testing out different pricing to find out how much people will pay for your services or product
• Giving enough information to ensure people value you and what you represent when you’re selling your lifestyle
• How to communicate what you do when you offer multiple services which are quite different
• Using the outcomes in your marketing messages rather than leading with the service or product
• The importance of getting feedback from people who go through your new course
• Authoring a book about your expertise and using that as a tool to add credibility and encourage people into your marketing funnel
• Using our Vegan Business Tribe Community Hub on Slack to ask questions and get help with your business
• What to do when you’ve got two sides to your business and that means you’re almost running
• What you can learn from testing your business ideas and getting feedback from your customers
• Using feedback, demand and your audience to shape your business
• Following your passion and why that’s important to your business
• Why lengthy business plans can hinder your business rather than help it