Business Clinic: 21st July 2021 (afternoon session)
Featuring:
Coral McCloud – Design Kind / Rebel Mumma
Ellie Busby – Vojo Health Ltd
Mitali Deypurkaystha – Let’s Tell Your Story Publishing
Victoria Carpenter – Happy Carrot Skincare
What we talk about:
- How to offer services for businesses who can’t afford your main services or packages
- Charging what you’re worth
- Adding value above and beyond the brief you’ve been given
- How to stand out and get repeat business when it comes to first-time clients
- Creating a community pot to fund your projects for cause-led businesses you want to work with but can’t afford you
- Dealing with situations where you’re offering a service for an individual and they want to give access to other people
- To what extent you should be protecting your paid content
- Pricing your online course for teams as well as individuals
- How to start actively seeking collaborations
- Getting excited about collaborating and understand the benefits (when you’re a bit of a control freak)
- Knowing when to outsource
- Encouraging your customers to find you more customers
- Concentrating on risk assessment rather than risk aversion
- Testing out who you’re going to collaborate with a small project before you go into a larger collaboration together to make sure you’ve got great synergy
- Collaborating with larger businesses to tap into their audience
- What types of collaborations you can do; what you can offer of value to another business and their audience
- How to approach businesses you’d like to collaborate with
- Growing your email list through collaborations
- Asking your audience what attracted them to you so that you can find more people like them
- Your best collaborators are often your own clients
