Featuring:

Heather Landex – Heather Landex ApS
Jessica Parrish – Shedid & Parrish
Karen Lee – The Sensitive Foodie
Victoria Carpenter – Happy Carrot Skincare

What we talk about:

• How to choose what to focus on and what the next step is for your business
• How to assess the messages your brand is leading with
• The benefits of transparency regarding simplicity of ingredients
• How to communicate the value and benefits of your service to potential customers
• Making sure your message directly relates to the problem your customer is trying to solve
• The benefits of catering for allergy sufferers as well as vegans
• What to do when your business is a bit static
• How to choose your next challenge
• How to define and reach your audience and potential customers
• Making sure you’re creating and implementing your marketing funnel
• Why it’s important to forge personal connections with your customers
• The importance of focus and momentum, and prioritising rather than burning out