Business Clinic: 20th October 2021


Alfie Jones – Cahoot Marketing
Anthony Green – Motion Manor
Briony Howarth – Little Pickle
Delia Munteanu – deliamunteanu

What we talk about:

  • Marketing your business and gaining some traction
  • Focus on what kind of problem you’re solving for your customers, and communicating that with your marketing messages
  • Researching other companies who have already successfully done what you’re trying to do, and finding out how they did it – there’s no need to reinvent the wheel
  • Leading with your why and your mission
  • Why you need to really understand why your customers would buy from you instead of a larger company
  • Whether a subscription-based model might be right for your business
  • Spending the first six months of your product-based business testing everything – the benefit of viewing it as an experiment
  • Bringing the human element into your business and how that helps connect with customers on a deeper level
  • Making sure you’re getting known by other people working with in a different way with your ideal customers and the benefits of collaborating
  • Onboarding new employees and induction processes
  • Making sure that you’re bringing in the right person for the job
  • How to empower your employees so that they can blossom and become more invested in your business
  • Why you need to be careful not to just hire the person you get on with the most
  • The benefits of setting the outcome for your employees and then giving them autonomy to do that in the best way
  • Why employing your friends is probably not a great idea
  • Managing employees who are working remotely
  • Going from knowing about marketing in theory to using it in practice
  • Marketing yourself as a professional
  • Understanding people’s buying timelines and why a ‘no’ can be a ‘not yet’
  • Showing people the value of the work
  • The importance of figuring out your niche
  • Making yourself immune to price comparison
  • Creating a buying environment where you’ll always win the work
  • Presenting features and benefits of your service and yourself, and make it easily readable
  • The importance of knowing and understanding your ideal client
  • Creating your brand voice by imagining you’re talking to your ideal client
  • Making sure your ideal customer can actually afford what you’re selling – if not, then you need to rethink
  • Building your personal brand for your niche and proving you’re an expert
  • Ensuring you completely understand your niche – you need to live and breathe it
  • Scaling your business ethically whilst also retaining your core values
  • Ensuring your employees and contractors share or adhere to your values
  • Starting a conversation about ethics to attract similar people to you
  • Why you need to shout about being an ethical company and show what you’re doing to be one, and how that helps to attract ethical staff and clients

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