What we talk about:

• Marketing your business and gaining some traction
• Focus on what kind of problem you’re solving for your customers, and communicating that with your marketing messages
• Researching other companies who have already successfully done what you’re trying to do, and finding out how they did it – there’s no need to reinvent the wheel
• Leading with your why and your mission
• Why you need to really understand why your customers would buy from you instead of a larger company
• Whether a subscription-based model might be right for your business
• Spending the first six months of your product-based business testing everything – the benefit of viewing it as an experiment
• Bringing the human element into your business and how that helps connect with customers on a deeper level
• Making sure you’re getting known by other people working with in a different way with your ideal customers and the benefits of collaborating
• Onboarding new employees and induction processes
• Making sure that you’re bringing in the right person for the job
• How to empower your employees so that they can blossom and become more invested in your business
• Why you need to be careful not to just hire the person you get on with the most
• The benefits of setting the outcome for your employees and then giving them autonomy to do that in the best way
• Why employing your friends is probably not a great idea
• Managing employees who are working remotely
• Going from knowing about marketing in theory to using it in practice
• Marketing yourself as a professional
• Understanding people’s buying timelines and why a ‘no’ can be a ‘not yet’
• Showing people the value of the work
• The importance of figuring out your niche
• Making yourself immune to price comparison
• Creating a buying environment where you’ll always win the work
• Presenting features and benefits of your service and yourself, and make it easily readable
• The importance of knowing and understanding your ideal client
• Creating your brand voice by imagining you’re talking to your ideal client
• Making sure your ideal customer can actually afford what you’re selling – if not, then you need to rethink
• Building your personal brand for your niche and proving you’re an expert
• Ensuring you completely understand your niche – you need to live and breathe it
• Scaling your business ethically whilst also retaining your core values
• Ensuring your employees and contractors share or adhere to your values
• Starting a conversation about ethics to attract similar people to you
• Why you need to shout about being an ethical company and show what you’re doing to be one, and how that helps to attract ethical staff and clients