Business Clinic: 1st September 2021
Featuring:
Coral McCloud – Rebel Mumma
What we talk about:
- What to do when you lose motivation and your mojo for your business
- Why it can take a lot longer than you think to get clients
- Figuring out how to decide whether to stop your business and when, or whether to get another income to help you to pay your bills until your business is able to pay you
- The difficulty in being objective about your own business
- Hub marketing and gatekeeper marketing – getting in front of your target audiences by getting involved with the businesses they buy other products/services from
- How remembering your ‘why’ can rejuvenate your passion for your business
- Increasing visibility on YouTube (and increasing your audience in general)
- Doing collaborations with other people who have bigger audiences than you to increase your audience and add value to theirs
- Making sure you work out where your audience is before you invest too much in a main social channel
- Building your content and SEO around what terms people will be searching for (their problem) rather than what you’re selling (the product/service)
- Moving away from doing the work to being a consultant
- Communicating effectively what you do to potential customers, and its value
- Recruitment – hiring the right person for your business (project manager / operations / marketing)
- Finding useful connections (and potential employees) in vegan groups
- How to write a job role when you’re looking to hire
