Business clinic: 1st December 2021 (morning)
Featuring:
Ali Dark – Fox & Possum
Annette & Graham Henry – Henry & Henry
Kasia Wolniewicz – VFree
Samantha Barker – Clever Cotton
What we talk about:
- Honing your elevator pitch and making sure it conveys what you want it to
- Increasing your audience by selling to businesses and charities instead of just individuals
- Leading with vegan or plant-based
- Working out what kind of companies you want to attract
- Working out what kind of companies you can approach when you want to align your profession with your ethics
- Pre-qualifying people who contact you by using branding
- Promoting your vegan online shop and driving sales
- Why it’s important that you understand what your niche is
- How you can deal with selling products on your online shop where you can only purchase once a month but the best before date is within a week
- Selling international cuisine products to English people
- What to do when your physical shop has been closed indefinitely due to storm damage, there’s no insurance cover, and you do have an online shop which has been secondary
- The importance of keeping going and adapting to situations
