Whether to create additional products/services at lower price points than your high ticket ones

Creating free events or products in order to let potential customers ‘sample’ you

Building credibility and helping people move further along your marketing funnel

Using case studies to communicate your value

Deciding what to do with a business that isn’t making money

The importance of making decisions and taking action quickly if your business is losing money

Using your restaurant as a ghost kitchen

Ideas for pivoting a restaurant during the pandemic

Using the physical space you have to make money

Why you might want to do a shorter cheaper online version of your product/service

Helping people to like, know and trust you

Being unapologetically confident about what you do

Finding a sentence that succinctly communicates what you do

Converting social connections into sales

Getting people off your social and LinkedIn on to your email list so you can nurture them with your marketing funnel

Understanding people’s buying cycle

Making sure you follow up with your customers to ask for feedback, testimonials and recommendations

Offering people something to encourage them into your marketing funnel

Going to where the customer is rather than expecting the customer to come to you

How 1-2-1s can help you to convert and create more customers