Business Clinic: 17th November 2021 (afternoon)
Featuring:
John Beske – Vegan Street Media
Sam Tucker – Creative Compass
Due to a last minute cancellation and another member with technical trouble, rather than a normal business clinic we ended up having a more informal chat between two people in the graphic design and marketing industry.
What we talk about:
- Should you be doing written proposals or if there’s a better way
- How business is becoming less formal
- How the pandemic has broken down geographical business barriers
- Making sure that you’re talking to the decision-maker in the business
- How to get yourself in front of the kind of people who value what you offer
- The value of direct outreach to decision-makers
- Using Sales Navigator to reach out to people on LinkedIn
- Building up your network and relationships so that when people get to their trigger point you’re the person they bring the business to
- Making sure that you’re keeping in the front of people’s minds so that you can nurture those relationships and keep them in your marketing funnel
- Looking for opportunities to bring value to potential customers and how that builds good relationships
- Print on-demand service Printful, and designs for t-shirts
- Selling products directly through Facebook and Instagram, and integrations to do that easily
