Featuring:

What we talk about:

• Can and should you rename your business if you’ve fallen out of love with it
• Planning a menu
• Creating (and converting) your own food truck and knowing where to park it
• How to choose and focus on what you really want to do instead of trying to do everything
• Trying out ideas for your business before investing money into it
• Why you’ve got to keep it simple if you’ve got a food business and make sure you’re streamlining
• Using YouTube for market research
• Stocking your food van with some local vegan food producers to increase both of your audiences
• How to try to focus on getting more ethical work when you need the money from the work that’s already in the pipeline (and that you need to pay the bills)
• Why it’s important to know your audience and how to position yourself in order to know how to market your business
• Having a community pot to fund ethical projects using your skillset to forward the vegan cause
• How to increase your visibility
• The importance of having a story and how to craft it
• Why being your authentic self on social media help your audience to gravitate towards you
• Why it’s important to put your own face out there often on your business’s social media channel
• Why it’s good to set up a library of your founder story, photos of yourself, images of your products or services, and your logo
• Why patience is really important when you’re building your business
• Streamlining your message and diversifying your delivery