Business Clinic: 15th September 2021

Featuring:

Elaine Hutchison – Unicorn Copywriting
Hayley Cooper – Wild Dreams Hospitality
John Beske – Vegan Street Media
Mitali Deypurkaystha – Let’s Tell Your Story Publishing

What we talk about:

  • Finding new clients for your service business
  • Understanding buying timelines and trigger points
  • Potential customers don’t buy on your timeline; they buy on their own timeline
  • Keeping at the forefront of the minds of those who will buy from you in the future
  • Understanding the difference between “no” and “not yet”
  • The importance of your message and copywriting
  • Doing daily emails to help people build a relationship with you
  • The importance of calls to action on your social posts and emails
  • Transitioning your business to be an openly vegan business
  • Leading with a vegan message when you’re not necessarily selling to vegans
  • If you’re got an established company and want to add vegan services, how to do that and whether to set up a separate bran
  • Selling a vegan service to non-vegan companies
  • Explaining to your audience that your business is changing and why
  • Deciding whether to be openly vegan as a business owner
  • Launching a programme with a support group
  • What to do when the people have paid for your programme or course but aren’t participating
  • Using Slack for people going through your course or programme
  • Creating a video tutorial to help your customers use your services or groups
  • Understanding the vegan marketplace and gaining knowledge about it
  • Finding the people who value what you sell
  • The value of connecting with other vegans on LinkedIn
  • If you provide a service whether adding ‘consultant’ to the end of your title might help your business

More business clinics...

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