Business Clinic: 15th September 2021
Featuring:
Elaine Hutchison – Unicorn Copywriting
Hayley Cooper – Wild Dreams Hospitality
John Beske – Vegan Street Media
Mitali Deypurkaystha – Let’s Tell Your Story Publishing
What we talk about:
- Finding new clients for your service business
- Understanding buying timelines and trigger points
- Potential customers don’t buy on your timeline; they buy on their own timeline
- Keeping at the forefront of the minds of those who will buy from you in the future
- Understanding the difference between “no” and “not yet”
- The importance of your message and copywriting
- Doing daily emails to help people build a relationship with you
- The importance of calls to action on your social posts and emails
- Transitioning your business to be an openly vegan business
- Leading with a vegan message when you’re not necessarily selling to vegans
- If you’re got an established company and want to add vegan services, how to do that and whether to set up a separate bran
- Selling a vegan service to non-vegan companies
- Explaining to your audience that your business is changing and why
- Deciding whether to be openly vegan as a business owner
- Launching a programme with a support group
- What to do when the people have paid for your programme or course but aren’t participating
- Using Slack for people going through your course or programme
- Creating a video tutorial to help your customers use your services or groups
- Understanding the vegan marketplace and gaining knowledge about it
- Finding the people who value what you sell
- The value of connecting with other vegans on LinkedIn
- If you provide a service whether adding ‘consultant’ to the end of your title might help your business
