Business Clinic: 14th July 2021
Featuring:
Ellie Busby – Vojo Health Ltd
Jenny Potter – Rock Chocs
Sally Henshaw – Pro Bites Snacks
Sam Barker – Clever Cotton
Jenny Potter – Rock Chocs
Sally Henshaw – Pro Bites Snacks
Sam Barker – Clever Cotton
What we talk about:
- What makes it a good idea to start importing products to sell through your own shop online
- Diversifying the range of products you sell
- Deciding whether to have a presence at vegan fairs
- Why what you think your customers want, and what they actually want, are two different things
- The importance of market research for your business
- Creating signature products to generate interest and attention
- Why your marketing and messages need to change for different sectors and types of customers
- Getting your product into wholesalers
- Why you need to shout about it if your food product is gluten-free
- Going to retailers and gyms direct to sell your product
- How to make the most of your vegan factory
- Doing PR stunts to generate publicity
- Certifying your products as vegan
- How to find and grow your team
- Partnering with other organisations to grow your audience
- The benefits of franchising your vegan business
- Moving from selling online to also opening a physical shop
- Ideas for the types of products to sell in your shop
- Keeping your customers excited and avoiding boredom with stock rotation
