What we talk about:

• How to maximise profits from classes you provide
• Should you offer last minute places at a cheaper price if you’re not fully booked, or go the early-bird offer route
• Holding in-person cooking and nutrition classes and framing these as an experience
• Scaling physical cooking classes
• Creating a presentation for mastering a plant-based lifestyle for both vegans and vegan-curious
• The importance of including your story in your business and shouting about it
• Providing nutrition information about a plant-based diet for non-vegans and vegans, and the difference
• Figuring out people’s vegan skincare journey
• What people want to learn about veganising their skincare
• Spreading veganism through music and how to get it ‘out there’ through events and gigs
• Creating brand champions and how they can spread your message for you
• Having a mission statement that resonates with your target audience
• Connecting what you’re doing with the vegan cause and activism
• Seeing if you can get a helping hand in your business from local college students
• The benefits of surrounding yourself with people on the same journey as you