What we talk about:

• Approaching companies you want to work with
• Why your cold emails to potential clients might not be working
• Ways to contact potential customers
• Using Facebook Messenger to build relationships with customers
• Creating content that engages people and turning that into a conversation with individual people
• How to sell to people once you’ve got their attention
• Being upfront about the cost of your service (and how this pre-qualifies prior to discovery calls)
• Using  free events to sell your service
• Whether you should have a script for certain situations or use bullet points as prompts
• How emotional reasons for purchases are directly connected with valuing the cost of your services/products
• Creating Black Friday and Christmas offers
• Pricing structures and creating an initial offer
• Why you need to test what people actually want
• Doing A/B testing
• Refining digital adverts to get them working well