Creating your vegan brand: with Will Saunders, Good Will Studios

creating your vegan brand

with Will Saunders, Good Will Studios

When you first launched your business, how much time did you spend thinking about your brand, your company name and your logo?

In this video, we talk with ethical branding expert Will Saunders who runs Good Will Studios. Will has helped many vegan businesses develop their branding, and talks about the tools that you can use to find your own brand voice.

We also talk about Will’s vegan journey. If you go back a number of years, Will would have described himself as anti-vegan and anti-vegetarian but now runs a successful vegan business – so what made him change and what impact that did that have on his business?

What we talk about in the interview:

In this session:

Why Will first turned vegan and why he decided to launch a vegan branding agency.
Why your brand is much more than just your logo, and how branding is what people say about your business when you are not in the room.
The importance and power of a good brand.
Exercises and tools to help you find your vegan brand voice – and why you need to do this before you start designing your logo.
Just because your customers might be vegan, you shouldn’t think that they are just like you.
Why your logo never works in isolation, meaning you don’t have to try and get everything into your logo alone.
How ‘vegan’ should you make your brand? Will being overtly vegan put some customers off using your company?
How you can make your vegan brand stand out amongst other vegan brands.
If you already have a business but you want to change it into a vegan business, do you have to change your brand to reflect that?
How to come up with a name for your business.
If you don’t have the money to employ a designer, what can you do to make a great brand yourself?
How you can use your own personal brand instead of a company brand.
Our favourite examples of vegan brands.
A 50%-off offer for VBT members for a half-day workshop to find your vegan brand voice with Will (email Will on hello@goodwillstudios.com and mention you are a member of VBT).