Katrina Fox Masterclass
Beyond the Why: How to Access Your True Leadership Style
with Melissa Stefano
As a vegan female leader, you probably know your overarching ‘why’ for doing what you do: Perhaps it’s to be part of the solution to end animal exploitation. Or to encourage people to eat more plant-based foods for their health. Or be a force to save the planet.
But, with the major shifts happening in the world right now, you may be looking for more than the meaning of life – perhaps it’s about the deeper meaning in your life, beyond what we know as our purpose and why.
What is ‘Beyond Why’? It’s a vision or purpose that you can’t outgrow. It’s about discovering the meaning of your life. It’s found beyond what you think your ‘why’ is, beyond a vision, mission and values. Beyond why is the greatest gift you have to give the world.
This deeper meaning will allow you to embrace your natural, true leadership style. It’s time to go beyond the vision boards, modelling others, affirmations and procrastination to become the leader you need to be to effect change in a way that’s authentic and effortless.
In this 60-minute thought-provoking conversation with Melissa Stefano, who coaches pioneers, you’ll:
- Discover your most treasured adversity, the one that has the power to change your business and leadership style.
- Learn about the style of leadership that not enough leaders know about or understand.
- Learn about the Beyond ‘Why’ Levels of Consciousness.
- Find out how to design your life, business and career beyond your why, purpose, values, vision and mission.
ABOUT MELISSA STEFANO
Melissa Stefano is the founder of Mana Melano; a boutique consultancy firm specialising in Building Movements, Following Dreams and Going Beyond the ‘Why’.
She is an experienced, professional certified coach, creative and multipotentialite. She founded Cancer Confidence after acute cancer treatment, divorce and homelessness as a result of the domino effect that chronic illness had on life.
Melissa understands first hand – the fragility of business, relationships and life in forced chaos, out of our control.
Using multipotentiality, behavioural profiling and the qualities of ethical leadership, Melissa evaluates your multiple intelligences to navigate what it is like living ‘Beyond the Why’ And it’s more than you have ever imagined.

Katrina Fox
Katrina Fox is our resident guest vegan business expert at Vegan Business Tribe.
An award-winning journalist, content marketer and copywriter, Katrina is the author of the bestseller Vegan Ventures: Start and Grow an Ethical Business, the first global book providing success strategies for aspiring and existing vegan business owners, and host of the Vegan Business Talk podcast.
She’s written extensively for niche and mainstream media for more than 25 years on animal advocacy and ethical business and was a regular Forbes contributor for a year specialising in writing about vegan and plant-based businesses.
A vegan of 27 years, Katrina helps vegan business owners to create a strong personal brand to drive business growth, ramp up sales and maximise their impact in the world by becoming in-demand thought leaders in their industry.
Find out more about Katrina’s personal brand strategy services at:
