Vegan Business Talk episode 170
In this episode I interview Bailey Ruskus (aka Chef Bai).
Classically trained at Le Cordon Bleu in San Francisco, Bailey has been in business for herself for 10 years, but three years ago made the switch to become a completely vegan business.
Host of the Plant Remedy podcast, she’s been a long-time warrior of endometriosis and has discovered her own tools to heal her body through food and health.
Now based in San Diego, she cooks for top executives, professional athletes, and others, hosts virtual cooking classes in her online membership and hosts corporate wellness programs around the globe.
Her first book Cook. Heal. Go Vegan! has just been launched.
In this interview Bailey discusses:
• The moment she decided to turn her business vegan while gutting a fish as she remembered a talk by a well-known animal activist
• How she handled losing clients and dealing with a lot of online hate after announcing she was transitioning her business to be vegan
• The impact of endometriosis and chronic pain on her life and business
• How the Covid situation initially decimated her business (and marriage plans), until a pivot turned it around and landed her a book deal
• Knowing her worth and negotiating a higher advance with her publisher
• And more
Katrina Fox
Katrina Fox is our resident guest vegan business expert at Vegan Business Tribe.
An award-winning journalist, content marketer and copywriter, Katrina is the author of the bestseller Vegan Ventures: Start and Grow an Ethical Business, the first global book providing success strategies for aspiring and existing vegan business owners, and host of the Vegan Business Talk podcast.
She’s written extensively for niche and mainstream media for more than 25 years on animal advocacy and ethical business and was a regular Forbes contributor for a year specialising in writing about vegan and plant-based businesses.
